A friendly brand identity for a new mutual aid organization. I created an inviting, accessibility-first brand identity for a mutual aid group lending out air purifiers and clean air supplies. The design centers on clarity and inclusivity, featuring the Atkinson Hyperlegible typeface for low-vision readability and a bold, high-contrast color palette. A soft, cloud inspired logo embodies warmth and connectedness — acknowledging the isolation faced by disabled and immunocompromised communities while welcoming all to take part.